Mark Oliverio joins Positively West Virginia to share the story behind Oliverio Peppers, from its humble beginnings in his grandmother’s basement to a growing family business reaching customers across the country.

Originally Posted on NPR | By Yuki Noguchi Published May 12, 2025 at 6:28 PM EDT JUANA SUMMERS, HOST: The Trump administration hopes to eliminate potentially harmful synthetic dyes used to give foods, drinks and medicines vivid color. At a recent press event, Food and Drug Administration head Marty Makary held up a glass of pink liquid, telling the food industry that switching to all-natural alternatives should be easy. (SOUNDBITE OF ARCHIVED RECORDING) MARTY MAKARY: Try wate